If a picture is worth a thousand words, then what’s that worth?

X-ray taken by Dr. HB Johnson circa 1939 (courtesy Dr. Tom McDonald, Atlanta GA)

Most of the time x-rays of tortuous canals are used to demonstrate the capabilities of a file. This begs the question: exactly how much information do we get from an x-ray. Dr. HB Johnson, one of the pioneers of endodontics and the man who coined the term endodontics, is the person that performed the RCT of the featured x-ray taken around 1939. If we use this x-ray (courtesy of Dr. Tom McDonald, Atlanta GA) illustrating a successful end result as a benchmark, then we shouldn’t be so impressed with x-rays portrayed today as an indication of how good a file is. The files he used were carbon steel, worse than any file than most of us have ever seen. I’m including two x-rays of cases I completed soon after the introduction of NiTi rotary files. I cannot even remember which files were used, but probably not the ones I would recommend today.  The point is: virtually any file can prepare virtually any canal. More difficult to illustrate is the ease, predictability, and productive capability of a file. This is why our research focuses on determining endo file limitations and efficiencies rather than endo file abilities, given the time and skill of the operator.

NanoEndo and Stellar Studios Awarded Gold Communicator Award for nanoendo.com

NanoEndo is proud to announce its website, nanoendo.com, has been awarded a Gold Communicator Award from The Academy of Interactive and Visual Arts. The website was developed in conjuction with Stellar Studios, a multimedia marketing agency based in Johnson City, TN. The Gold Communicator Award falls within the Websites, Websites Visual Appeal category and recognizes nanoendo.com for its unique design characteristics and overall esthetic appeal.

“We really wanted to create something different that stands out from our competitors. My father and business partner, Dr. McSpadden, is distinguished as one of the world’s foremost endodontic file designers and he considers the One Endo file to be the best overall file design he’s ever seen. When we founded NanoEndo LLC to bring the One Endo file to market, I knew that our website would become the cornerstone of our efforts and I wanted its design to highlight the same uniqueness in thought and attention to detail evident in my dad’s instrument design. I have a long history of working with Stellar Studios to create award winning multimedia designs and it was a forgone conclusion that they would help us achieve our goals. Stellar Studios is an outstanding agency with tremendous talent and we are very fortunate to count them among our friends and partners.” – JT McSpadden, Chief Operating Officer, NanoEndo LLC

The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. The Communicator Awards is sanctioned and judged by the Academy of Interactive & Visual Arts, an invitation-only group consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms. AIVA members include executives from organizations such as Airtype Studio, Big Spaceship, Conde Nast, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Fry Hammond Barr, Lockheed Martin, MTV Networks, Pitney Bowes, rabble+rouser, Sotheby’s Institute of Art, Time, Inc, Victoria’s Secret, Wired, and Yahoo!

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