NanoEndo and Stellar Studios Awarded Gold Communicator Award for nanoendo.com

NanoEndo is proud to announce its website, nanoendo.com, has been awarded a Gold Communicator Award from The Academy of Interactive and Visual Arts. The website was developed in conjuction with Stellar Studios, a multimedia marketing agency based in Johnson City, TN. The Gold Communicator Award falls within the Websites, Websites Visual Appeal category and recognizes nanoendo.com for its unique design characteristics and overall esthetic appeal.

“We really wanted to create something different that stands out from our competitors. My father and business partner, Dr. McSpadden, is distinguished as one of the world’s foremost endodontic file designers and he considers the One Endo file to be the best overall file design he’s ever seen. When we founded NanoEndo LLC to bring the One Endo file to market, I knew that our website would become the cornerstone of our efforts and I wanted its design to highlight the same uniqueness in thought and attention to detail evident in my dad’s instrument design. I have a long history of working with Stellar Studios to create award winning multimedia designs and it was a forgone conclusion that they would help us achieve our goals. Stellar Studios is an outstanding agency with tremendous talent and we are very fortunate to count them among our friends and partners.” – JT McSpadden, Chief Operating Officer, NanoEndo LLC

The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. The Communicator Awards is sanctioned and judged by the Academy of Interactive & Visual Arts, an invitation-only group consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms. AIVA members include executives from organizations such as Airtype Studio, Big Spaceship, Conde Nast, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Fry Hammond Barr, Lockheed Martin, MTV Networks, Pitney Bowes, rabble+rouser, Sotheby’s Institute of Art, Time, Inc, Victoria’s Secret, Wired, and Yahoo!

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A New Classification of Endo File Design

Dr. John T. McSpadden, DDS, accomplished practitioner, entrepreneur and inventor of endodontic instruments, announces the launch of his latest venture, NanoEndo LLC. Based in Chattanooga Tennessee, NanoEndo is introducing and marketing a completely new type endodontic file, with plans for introducing other file designs falling under his recently patented category of endodontic instruments.

In 1997, Dr. McSpadden designed a computer controlled endodontic file evaluator and conducted over 2,000 tests to determine key performance metrics for nearly every commercially available endodontic file. As Dr. McSpadden compiled data, he began writing what would ultimately serve as the foundational elements of his award winning book, Mastering Endodontic Instrumentation, published in 2007.

Since the book’s release, Dr. McSpadden constructed a second, more advanced, computer controlled endodontic file evaluator. “As I tested more and more files, the relationships between specific design elements and their performance became self-evident. Consequently, elements for an optimally designed file became apparent. I recognized the opportunity to create a totally new genre of file design, succeeded in obtaining a patent for it, and created the One Endo™ file, the first endodontic file to feature two different tapers side-by-side and designed entirely on evidence based criteria.” said McSpadden.

The formation of NanoEndo LLC originated from McSpadden’s desire to bring the One Endo™ file to market while simultaneously creating the most comprehensive informational resource on endodontic file design and performance available to anyone with an Internet connection. JT McSpadden, Dr. McSpadden’s son and business partner, stated, “My dad’s visions and ventures have never been simple – NanoEndo is no exception; it’s about much more than simply marketing a new endodontic file. He really wanted to create a means by which anyone could advance their practice by taking full advantage of file designs informed by his decades of research. It’s why he literally wrote the book on instrumentation, and why he called upon my expertise in digital multimedia to create NanoEndo.com.”

NanoEndo.com will function as the central marketplace for purchasing the One Endo™ file and other assorted products. Additionally, NanoEndo.com will feature a section dedicated entirely to sharing results from the Endo File Evaluator (nanoendo.com/evaluator). Results of research will be available to view through info-graphics displayed alongside video clips of respective tests as they occurred.

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